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Diagram Direction Electronics 1305360

The Financials & Stats

We call it 'having your ducks in a row' but really, it's just doing your homework and entering into owning a Puddle Ducks franchise with your eyes open. We are open and transparent about the costs involved and the potential rewards and will answer any questions you have as well as encourage you to talk to our Franchisees if you are serious about wanting to join the network.

  • These figures apply to a virgin territory. Resales will be unique to the opportunity available.

    • Franchise Fee: £24,000 + VAT
      • This gives you the licence to operate exclusively in your territory for 5 years with the option to renew. There is no additional fee at renewal.
    • Working Capital
      • Everybody’s personal circumstances are different, but we advise that you have enough money in the bank to sustain yourself for the first 12-24 months so that you aren’t drawing on the business. In addition to that, you will need additional capital to launch your business and get it off to the best possible start, to pay for any upfront pool hire, to purchase equipment, pay wages etc.
    • Securing Funding
      • We are an approved franchisor with HSBC, Lloyds, NatWest who all have franchise departments that understand the landscape and are ready to lend as long as you have the Minimum Personal Investment stipulated by that particular bank.

  • Our network turnover has grown steadily over the years. The last four years' look like this – please note that 2020/2021 was severely impacted by the Covid pandemic as we were unable to trade:

    • 2022/2023: £13,398,042
    • 2021/2022: £12,117,338
    • 2020/2021: £1,986,769
    • 2019/2020: £9,970,337

  • As with any franchise business, your individual profitability will depend upon several factors, not least your own effort and hard work, correct application of our system, commercial skills, judgement and market conditions.

    Our top performing franchisee achieved a turnover in excess of £1m in the financial year 2022/2023 with average franchisee turnover being £458,000 in the same year.

    Average net profits are around 20%.

    You should expect to see a return on your investment within the first 18 month to 2 years.

    • Management Service Fee: £10% of sales
    • National Marketing Levy: 1% of sales

  • To help ensure the continued success of the network, Puddle Ducks provide additional services to our Franchisees, free-of-charge, including an insurance-backed HR service, state-of-the-art website e-learning solution, comprehensive manuals and the support of the team of experts at HQ, all aimed at providing the best possible service to our Franchisees.


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